In Dogs We Trust™
What started as a fun studio initiative to create uniquely utilitarian equipment for our four-legged friends – from collars and leashes, to toys and tents – turned into a fully-fledged business with global wholesale distribution. Earning a spot on the coveted Shopify Success story list, the Camp Cloon range found its way to dogs of all shapes and sizes across the globe.
· Creative Direction / Ryan MacPherson
· Art Direction / Jocelyn Closs
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Kanook Studio
· Brand Identity
Kanook Studio
· Brand Identity
· Copywriting
· eCommerce
· Strategy
· Naming
· Packaging
· Product
· Retail
· Styling + Imagery
· Photography / Simeon Patience, Dan Trotter
· Wild Wood Illustration / Moses
Brand / Camp Cloon
We were caught off guard by Camp Cloon’s instant success. With the help of local and international artisans we designed and produced a range of nearly 100 dog-worthy products including waterproof puffer jackets, hand-made leather leashes and collars, pup-tent tipis and all-natural treats to bring a range that found its way into stores from Tokyo to London.
